OrionXR
AUGMENTED REALITY LIFESTYLE SYSTEM
· 2021 (4 MONTHS) · NEXUS STUDIOS · SR INTERACTION & MOTION DESIGNER
OrionXR integrates spatial design seamlessly into daily life, allowing users to engage in regular activities through XR. it redefines the way we interact & conceptualize shared spaces.
CHALLENGE
Translate augmented reality into a fluid, intuitive lifestyle platform — enabling users to seamlessly integrate digital layers into everyday spaces and interactions across home, commerce, and public environments.
STRATEGY
Create a unified XR design system that balances spatial awareness with meaningful motion, leveraging AR to merge physical and digital worlds. Focus on intuitive interaction, contextual information delivery, and rich storytelling through visual motion.
SOLUTION
Developed a spatial interaction framework and motion-led design language that transforms ordinary activities — from personal tasks to social engagement — into immersive and gamified AR experiences. Delivered modular UI components, dynamic motion patterns, and a narrative visual style to guide user flows across spaces.
RESULTS
OrionXR redefined spatial interaction as a lifestyle tool, enhancing engagement and enabling deeper brand experiences. Seamlessly blended digital information with real-world environments Simplified complex XR interactions into intuitive, context-driven flows Positioned spatial awareness and gamified motion as core design pillars
Personal Space
Orion transforms homes & everyday activities into a layered experience, providing users with essential information at their fingertips, anchored to familiar locations, and enhancing their overall interaction with the environment.
Commerce The companion system enhances spatial awareness, turning activities like shopping into a gamified, interactive process where virtual and physical objects coexist. Brands can leverage OrionXR to elevate marketing experiences, tapping into the next level of realism and forging deeper personal connections with users, like trying out products before you buy and cutting a lot of space between the potential customer and the product.
Gamefication Orion introduces fun and gameplay to your life, reducing effort and automating connections to various activities. Imagine gaming in your 3D space or customizing content with friends, preserving memories physically around you, transforming mundane moments into immersive experiences.
Public spaces
OrionXR intelligently guides you through surroundings while unveiling the true beauty and potential of social events, enhancing your overall interaction with the environment, from navigation to advertising.
Design system
designed as a spatial personal assistant, starting from ios product design principles, morphing the components to arrive to a native behaviours and elements.
