In 3 months & as Lead Product Designer for Moving Brands, I designed Egon Zehnder's next-gen AI recruitment platform by creating a scalable design system, shaping the brand, interactions & streamlining developer handoff.
CHALLENGE
Designed a data-driven platform for Egon Zehnder, transforming complex executive recruitment analytics into clear, trustworthy insights through a unified, efficient interface and improved data visualisation.
STRATEGY
Defined a new interaction paradigm for complex data through interactive visualisations, real-time insights, customisable dashboards, and AI-native design patterns that improved clarity, trust, and decision-making.
SOLUTION
Delivered a full product redesign and scalable design system featuring intuitive AI dashboards, customisable analytics, a unified UI and motion language, and automated design tooling to accelerate iteration and future product development.
RESULTS
* Increased user engagement by 45% and daily active users by 22%. * Improved trust through intuitive filtering and real-time data visualisation. * Helped position Zendai as a leading AI-powered executive recruitment platform.
''a platform that translates complex AI-driven insights into an intuitive experience, delivering actionable data to recruiters & candidates.''
Within 3 months, the redesign increased user engagement by 45% and daily active users by 22%. Interactive dashboards and customisation helped position Zendai as a leading AI platform for C-suite recruitment. After (left) and Before (right) below
the brand process, personas & prototyping
User research and competitor analysis revealed three priorities: speed, personalisation, and interactive data visualisation. These insights shaped a faster, more customisable experience with clearer access to critical metrics.
I learned that users needed instant access to candidate insights & customizable filters for data exploration, without overwhelming them with complex AI data.
Built a scalable design system with reusable components and standards to unify the brand, accelerate design and development, and support future growth. I helped define Zendai's visual identity, interaction patterns, motion language, and data visualisation system from the ground up.
