SlamMR

MIXED REALITY GAME · 2024 · FITXR / META · CREATIVE DIRECTOR / LEAD PRODUCT DESIGNER

led the team of creatives & engineers to create Slam - an award-winning experience like no other—gameplay that adapts uniquely to your surroundings.

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Lilac Flower

CHALLENGE

Redefine spatial interaction by creating a mixed-reality game that adapts dynamically to any physical space — transforming rooms into interactive playgrounds with intuitive interfaces.

STRATEGY

Design a generative space engine and interaction system that understands real-world geometry and maps it into gameplay. Focus on hand-based controls, minimal UI, and spatial cues to keep users immersed and oriented in their environment.

SOLUTION

Built a custom spatial tracking pipeline using room-mapping algorithms to place virtual objects within the physical environment. Designed lightweight HUD navigation to guide movement without breaking immersion. Implemented progressive onboarding and level design principles to balance exploration, problem-solving, and action seamlessly.

RESULTS

Delivered one of FitXR’s most-played XR titles — an experience that raised the bar for mixed-reality design. Enabled fully interactive gameplay tightly integrated with physical spaces Simplified XR controls and enhanced spatial understanding Demonstrated scalable mixed-reality interactions as a new genre in the platform






MOST PLAYED FITXR STUDIO A MONTH AFTER LAUNCH

1st EVER FULLY SPATIAL FULLY INTERACTIVE STDIO ENGAGING YOUR ACTIVE FULL SPACE

2nd FINISH RATE OF A SIGLE STARTED SLAM EXPERIENCE form beginning to end across app



Generative space algorithm In a spatial, room-based mixed reality experience, we use camera feedback and mapping technologies to understand and interact with the user's physical environment. We collected over 4k rooms to develop an object placement algorithm named Magic Engine. This allows virtual elements to be interacted with hands, seamlessly integrated into the real world, creating a true and interactive mixed reality experience.




Game Mechanics

When designing game mechanics it's crucial to create diverse levels that challenge players, implement points scoring systems to reward achievements, and design intuitive navigation mechanics that leverage the real-world environment. Tension-building elements, such as time limits or escalating difficulty, heighten engagement, while dynamic target behaviors keep gameplay unpredictable and exciting. Structuring gameplay to balance exploration, problem-solving, and action ensures a satisfying and immersive experience in the mixed reality space.








Targets

In active games, especially immersive it's important to limit the amount of information to pay attention to. the fast pace of the experience requires a design that packs the most cues into limited amount of elements, not to disturb the flow of the game. Each target contains all needed instructions needed to complete the task fast.








Navigating in custom space

With using HUD design to navigate the user around the space, we never leave them alone; a lot of test users felt unsure how to get to the next target.











VR onboarding flow

To enter the mixed reality realm the users need to go through a quick onboarding first - fully in VR. it's important to keep the intro easy and informative, the better we prepare the user for the experience the less confused they will be.









User testing & feedback

After developing the MVP we tested the gameplay with hundreds of [participants - I ran interviews and tests & used the feedback to improve the experience. The team and I also run physical tests in person - we tested different types of rooms and gameplay styles.