Nike Kids
AUGMENTED REALITY GAME · OMM AGENCY · 2022 (3 MONTHS) · NIKE KIDS · SR XR & MOTION DESIGNER
this innovative fusion of technology & entertainment provides users with an exciting gameplay journey and tangible rewards. get ready to play, score big, and win real prizes in the AR world!
CHALLENGE
Create an engaging AR experience that brings Nike Kids’ products to life, delighting children while educating parents about features. The goal was to merge playful interaction with brand storytelling in a safe, intuitive digital environment.
STRATEGY
Leverage AR and motion design to craft a seamless, playful interaction system. Focus on: Intuitive gestures and spatial interaction for children Motion-led storytelling to highlight product features Scalable design patterns for cross-device AR deployment
SOLUTION
Delivered a full AR product ecosystem including: Interactive 3D shoe models with gesture-based exploration Animated feedback loops that teach kids about product features Motion design system ensuring playful, responsive, and delightful interactions Modular UI and interaction components for rapid iteration and brand consistency
RESULTS
Increased engagement and time spent in the app by children Made product features instantly understandable through motion and AR Established a scalable framework for future Nike Kids AR experiences Positioned Nike Kids as a pioneer in playful, motion-driven AR storytelling
Movement & interaction The interface maintains the vibrant Nike Kids branding, ensuring simplicity for easy comprehension fro young users. By incorporating intuitive AR features, the app allows kids to engage in an enjoyable ball game, collect rewards, and seamlessly transition between the digital & virtual realms - relaying on touch as the main interactivity tool, heavy animation and big UI elements.
storyboard & the design process
Storyboard creation for started with concept sketches for interactions and AR elements - scene layouts, user actions, and object placements. User flow was mapped from launch to feedback, with AR effects like motion paths and enhancements. Visual and audio cues ensure intuitive interactions. Prototyping refines scenes for smooth gameplay, highlighting user gestures, object movements, and AR animations.
