As Senior XR & Motion Designer, I spent 3 months creating an AR game for Nike Kids that used playful gameplay to bring the brand to life.
CHALLENGE
Create an engaging AR experience that brings Nike Kids products to life through playful interactions, making product features fun for children and clear for parents.
STRATEGY
Leveraged AR and motion design to create a playful, intuitive interaction system with gesture-based controls, motion-led storytelling, and scalable patterns for cross-device experiences.
SOLUTION
Delivered a complete AR product ecosystem with interactive 3D product exploration, motion-driven learning, a scalable animation system, and modular UI components for consistent, rapid development.
RESULTS
Increased engagement and time spent in the app, made AR features instantly understandable through motion, and established a scalable foundation for future Nike Kids experiences.
I designed a playful, motion-led interface with large touch targets, bold visuals, and intuitive AR interactions, allowing children to seamlessly move between physical and digital play while collecting rewards through simple, engaging gameplay.
I translated early concepts into storyboards, mapping user flows, interactions, and AR scenes from launch to reward. Through rapid prototyping, I refined gestures, object behaviour, motion, and feedback to create an intuitive, seamless gameplay experience.
