Led the full-cycle creative vision for a suite of XR prototypes — from bold ideation to tactical execution — that explore mixed reality’s potential across games, wellness, and interactive storytelling. Highlights include rapid Unity-driven “protohubs”, mixed-reality games like Defend The Tree and Swarm, gaze-controlled fitness experiences, and a modular design system.

Every step — from early sketching and concept validation to live prototyping — was informed by iterative testing, data-driven decisions, and collaborative co-design, reflecting a leadership approach that scales with complexity and delivers premium results.