Social campaign: New Quid on the Block
We reached 96% of the UK with our ‘New Quid on the Block’ campaign. We created a multi-platform approach, from a business-focused website to a dedicated press office and even a Found the Pound Snapchat filter, all to ensure every demographic was reached.
The main task was to create a platform appealing to everyone. The platfrom is mostly informative hence lots of text. To make the reading appealing and comfortable to everyone (including elderly & disabled people) we optimised for extreme visual accessibility and added interactive elements. I was also taking care of the social assets and posting.
Problems to solve
Get the attention of both businesses and individuals
Accessibility for disabled and elderly people
Include the most information we possibly can to decrease the amount of inquiries and questions
AAA Accessibility throughout the whole platform
Divided to two sections - business and personal
Including interactions and animations to visualise information more efficiently