Social campaign: New Quid on the Block

We reached 96% of the UK with our ‘New Quid on the Block’ campaign, a multi-platform approach, from a business website to a dedicated press office & Found the Pound Snapchat filter, all to ensure every demographic was reached.

Problems to solve

Get the attention of both businesses and individuals

Accessibility for disabled and elderly people

Include the most information we possibly can to decrease the amount of inquiries and questions 

Solutions

AAA Accessibility throughout the whole platform

Divided to two sections - business and personal

Including interactions and animations to visualise information more efficiently 

96% of all UK adults reached

1,400 pieces of coverage

Coverage in every national daily publication

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Flagship pieces in Match of the Day, Blue Peter, The One Show and Gogglebox.

Over 50 social assets