We reached 96% of the UK with our ‘New Quid on the Block’ campaign, a multi-platform approach, from a business website to a dedicated press office & Found the Pound Snapchat filter, all to ensure every demographic was reached.
Problems to solve
Get the attention of both businesses and individuals
Accessibility for disabled and elderly people
Include the most information we possibly can to decrease the amount of inquiries and questions
AAA Accessibility throughout the whole platform
Divided to two sections - business and personal
Including interactions and animations to visualise information more efficiently
96% of all UK adults reached
1,400 pieces of coverage
Coverage in every national daily publication
Flagship pieces in Match of the Day, Blue Peter, The One Show and Gogglebox.