Forget Everything You Know About Traditional Tax
My Role
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Brand Expression
Taxly strongly believes that Climate Change is the most pressing issue of our time. For every donation made by the customers, Taxly will donate the same amount to an environmental charity. The language used on social & in the press will be strongly focused on the role that Taxly takes in saving the planet.
Visual exploration for the mascot - various hand shapes. They will be used in the right moments along the user journey to evoke specific emotions. Gestures are a great communication device!
- Daniel Kershaw, Founder & CEO, Taxly
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