Frontify explores the
brand through animation.

Frontify is where brands live - a tool that simplifies brand management with a platform that connects everything (and everyone) important to the growth of your brand.

How to bring Frontify to life and make it engaging to the user while exploring the brand possibilities even further?

My Role & Strategy

As an Interaction Creative, I pushed the Frontify brand to the next level -  by taking the loose branding guidelines and creating moments and visual/motion treatments, exploring the look and feel. Frontify's style is fluid, geometric & hyperactive. We used big, clean, geometric visuals & fonts. Every element reacts to the user's actions, nothing is standing still. There is a feeling of depth and gravity - elements behave like physical objects.

Eager elements

All the active elements that lead you to a goal are always reactive, even when not selected yet - they skew and shift to always face you. We called them 'Eager buttons' because they really want to be touched. 

The feeling of depth

The general direction is to mkae the geometry feel 3d and contains the illusion of space that has it's own life.

The main idea is focused on 3D space - how the shapes travel across dimensions, creating an illusion of a grid depth.

Motion Specs & Timelines

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