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Social experience for EasyJet

EasyJet is a travel giant coming in to take new markets and to serve a holistic experience tailored to new digital standards.

The Problem

EasyJet wants to bring new services to the existing users; social behaviours are currently not explored. How to differentiate and tailor the experience to specific customers?

My Role & Solutions

I worked on the project from the very beginning - building the base and all the following stages. As a Senior Product Designer, I was responsible for developing the UI architecture and system, along with collaborating on the direction and tone of voice & scaling the Design and Interaction System across the entire app. Developing the Social sensor - connecting your social media feed into your holiday experience. Dividing the journey into two different user journeys - a single user and a group plan. Possibility of theming your vacations - Ripple Effect strategy.

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The interactive planing board is based on the idea of ''The ripple effect'' which is the main theme developed throughout the app. Every action fills in information into the algorithm, which actively gives you new propositions and options.

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Social sensor - Your Travel Pal highlights posts in your feed that relate to your travel plan. You can add them to your travel right away by allowing the EasyJet app to  connect into your social accounts. This way you can leave planing your holiday experience to the algorithm and enjoy!

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Illustration & Animation

The visuals across the app all animate - interactivity and active spots are in the center of creative direction. The illustration style is 'simplified realistic', to convey the brand upgrade to a more premium feel.

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Web Ecommerce

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The web ecommerce is either the first step of ordering a travel or an addition to the app experience.

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