Emotional Interface for a social brand
Clarion is a housing company based in London. The challenge was to change their tone of voice to compassionate and modern. My role was to define and rebrand the design of their website and app, which included creating custom illustrations as well as animation, design system and branding rules.
I was working in a team of 3 under Creative Director Chris Marsh, as well as cooperating closely with the UX team. My final design reflects supportiveness, kindness, and also gives contemporary vibe - which is very important to Clarion as a social brand.
Problems to solve
Users needing to use the platform to deal with unpleasant tasks
Lowering stress and confusion levels when interacting
All the informations visualised in one easy for users accessible place
Easy accessible live chat and help on every corner
Creating a series of dashboard interfaces
The branding reflects the brand's values creating a vibe of sympathy and understanding
Wireframe to Interface relation
Clean dashboard UI to showcase the hierarchy of information