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Emotional Interface for a social brand

Clarion is a housing company based in London. The challenge was to change their tone of voice to compassionate and modern - rebrand the their website and app, including illustrations & animation, design system & branding rules.

Problems to solve

Users needing to use the platform to deal with unpleasant tasks

Lowering stress and confusion levels when interacting

All the informations visualised in one easy for users accessible place

Solutions

Easy accessible live chat and help on every corner

Creating a series of dashboard interfaces

The branding reflects the brand's values creating a vibe of sympathy and understanding

Wireframe to Interface relation

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Clean dashboard UI to showcase the hierarchy of information

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